Every small business deserves big attention. Growing a small business isn’t as exciting as getting your first diploma in school because challenges are quite tougher this time. Opening a small business is beyond the 9-5 daily grind because you need to be hands-on by yourself. If you’re planning to put up a business or if you already have one and you’re planning to grow it, I tell you just landed on the right page.
Due to the spread of the coronavirus many establishments or even big businesses such as J. Crew (business apparel), Ultra Petroleum, Virgin Australia (Australia’s second-biggest airline), Waze (navigation app) in the Philippines, and more have forced to close and sank into bankruptcy, but look! Here you are trying to get the idea of this article.
Many of us knew that the success of a small business doesn’t have come overnight; there isn’t an instant and rapid growth in business when you’re still starting. So, before stepping up some huge steps, try to consider these things:
1. Leverage Social Media
Nowadays, social media is the number one tool why many businesses have grown rapidly. You may notice three-fourths of the businesses in your place have already switched online, so in some cases, they’ve generated the lead that this tool works faster for them. Depending on what business you’re in, integrating your labor on social media like Twitter, Facebook, Instagram and TikTok will bring your business closer to your customer and it is much easier for you to communicate and meet their demands.
2. Capitalize Your Marketing Efforts
Are you having a hard time increasing your network? Well, considering today’s situation, some entrepreneurs who have neglected this type of approach are now starting to adapt and put up their sales online to be recognized. Studies show that shoppers before buying the physical product or availing the service tend to heed first on an E-commerce platform. If your product or services have come ahead of traffic, means you are on a good platform. And if your coffee business hasn’t supplemented any of those platforms, you’re missing out on your customer’s engagement.
3. Be Payable Online
Doesn’t mean you’re all-around social media means you’ve reached your goals. If your paying strategy isn’t proactive online then that doesn’t match with the cost of your target audience. Be holistic in your approach, changes have been made since the Covid-19, and what you need to expect from your business is to blend in. How the pandemic businesses grow is because of how flexible the owners are.
4. Improve Data Security
Online theft, cyber fraud, and hacking are few reasons why other people still don’t trust some establishments to handle their cards. Millions of cardholders have already been stolen and data has been encrypted from point to point, as an owner your responsibility is not only to protect your profit but also your customer’s trust during checkouts. You must secure equipment that you know can help you out when you’re in trouble, especially advanced surveillance capabilities. By these, you’ll be able to build a better and secure customer relationship.
5. Find Out What Works
Business isn’t always consistent and may deal with stagnation. Opportunity is must not be afraid to get out and test it by yourself. You may encounter several missteps but ultimately, you will know which part you’ve lacked and which part you’ve used to work well. Take note of these tactics and reuse them. The goal is to remain relevant, competitive, and not only financially connected but emotionally tied to your business. And what else are you missing?
